TheSportsman Betting Newspaper
The Sportsman was a UK based daily Sports betting newspaper launched in 2006 to rival the Racing Post and cater for the growing popularity of betting on sport.
With its promise as being a 'one-stop shop for the modern punter, offering news, views and tips on sport, racing and anything else bookmakers give odds on' The Sportsman hit newsstands on 22nd March 2006.
Despite a multi million pound investment and far reaching publicity, The Sportsman failed to reach the targeted sales figures that would have seen the newspaper break even and went into administration after just four months in July 2006.
Administrators advertised The Sportsman as being for sale in August 2006 but there was no interest forthcoming and despite efforts to reposition the paper, with a greater emphasis on Horse Racing, sales of the publication continued to struggle and the last issue was sold on Thursday 5th October 2006.