TheSportsman Betting Newspaper

A recent history of TheSportsman

The Sportsman was a UK based daily Sports betting newspaper launched in 2006 to rival the Racing Post and cater for the growing popularity of betting on sport.

With its promise as being a 'one-stop shop for the modern punter, offering news, views and tips on sport, racing and anything else bookmakers give odds on' The Sportsman hit newsstands on 22nd March 2006.

Despite a multi million pound investment and far reaching publicity, The Sportsman failed to reach the targeted sales figures that would have seen the newspaper break even and went into administration after just four months in July 2006.

Administrators advertised The Sportsman as being for sale in August 2006 but there was no interest forthcoming and despite efforts to reposition the paper, with a greater emphasis on Horse Racing, sales of the publication continued to struggle and the last issue was sold on Thursday 5th October 2006.

The trademark for TheSportsman was obtained by Moneta Communications in 2012.

TheSportsman Launch & Administration 2006

March 22: The Sportsman launches, missing the Cheltenham Festival and sells 65,000 copies on its debut.

April: The initial sales of of 21,800 copies is well below the break-even target of 40,000 copies.

May: Mark Dixon, the marketing director, leaves the paper less than two months after its launch to set up a sports marketing agency. May's sales figure is 22,333.

June: The Sportsman switches distributors from the Telegraph Group to Advantage.

July 20: The paper goes into administration and vows to continue publishing, assuring staff their wages and jobs are safe. Joint administrators Peter Kubick and Andrew Andronikou from UHY Hacker Young are appointed.

August 15: Administrators make five staff redundant.

August 20: Administrators advertise the Sportsman for sale in the Sunday Times, revealing its first year turnover is expected to be 4m. The paper relaunches with a greater emphasis on racing.

August 30: The Sportsman announces that it is dropping its Sunday edition, previously one of the strongest-selling issues.

September 26: An administrators' letter to creditors reveals that the paper raised a total of 11.5m prior to its launch but was placed into administration just four months later with debts of 3.9m.

October 5: The Sportsman closes.

Source: Guardian

TheSportsman is currently undergoing a work on a new design and content etc etc soon we will have Horse Racing, Football, Golf and Tennis coverage.

Should you be interested in any more information on this site contact us.

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