Arsenal Unveil KSI and Logan Paul's PRIME As Official Hydration Partner

Boyhood Arsenal fan KSI is living his dream with this deal
14:42, 28 Jul 2022

Arsenal have announced that they have struck a partnership deal with PRIME to become their official hydration drinks provider. The company was founded by Gunners supporter KSI and fellow YouTuber Logan Paul.

The club has revealed that supporters will be able to purchase the drink across all home matches at the Emirates Stadium, starting this weekend in their pre-season friendly with Sevilla.


The social media duo’s product comes in a range of flavours including: Orange, grape, ice pop, blue raspberry, lemon lime and tropical punch. Each drink comes with added nutritional benefits, and they all come with a coconut water base which boasts BCAA to aid muscle recovery, B vitamins, antioxidants and electrolytes.

Speaking to about the partnership deal, KSI said: “Honestly, I can’t believe it, this is a childhood dream of mine.

"From watching Arsenal tear up the Premier League in the early 2000s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.”

Arsenal’s Chief Commercial Officer, Juliet Slot, added: “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.

"KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.”

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