Barcelona are about to break new ground by selling the naming rights to the Camp Nou.
The iconic stadium, which has come to be a symbol of almost religious importance to the Catalonian fans, could be renamed Grifols Camp Nou.
Officials from the club have been in negotiations with the company - a Catalan pharmaceutical giant - for some time and are close to finalizing a deal according to Spanish radio station RAC1.
There was no shortage of interest in acquiring the naming rights with Mediapro was another potential buyer. The deal could be rubber-stamped before the end of the year subject to approval from the club's members.
Barcelona are looking to attract fresh investment to help fund the proposed overhaul of the stadium. The club wants to increase the capacity to around 105,000 and also wants to build a new facility for the club's basketball team.
Grífols is a company which specializes in developing blood products, hospital machinery, and bioscience. It is known for its work in helping to develop a cure for Alzheimer’s.
The company could pay €20 million per year for the honour of adding their name to one of world sport's most famous venues.
In July, Barcelona appointed American financial services company Goldman Sachs to advise them in their mission to redevelop the ground. Famously, Barcelona resisted shirt sponsorship for many years, forsaking millions of pounds in potential sponsorship. However, in recent years, Qatar Airways and Rakuten have been Barcelona shirt sponsors with electrical firm Beko becoming sleeve sponsors.