Betfred have extended their sponsorship of British Rugby League by adding the Championship and League 1 to their existing agreement with Super League.
"We are delighted that Betfred have extended their involvement in the sport to the Championship and League 1" said Rugby Football League Chief Executive, Ralph Rimmer. “Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship.
“The Championship and League 1 provide great entertainment and are an integral part of the game and the fact that Betfred have extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League. The Betfred Championship is now one of the most geographically diverse competitions in the world including teams from Toronto, Toulouse and London and with this new deal I am certain both competitions will go from strength to strength."
The partnership will see brand exposure for Betfred via in-stadia perimeter at all Championship and League 1 clubs as well as supporting the Championship’s big weekend, the Summer Bash at Blackpool in May when all six games will be shown live on Sky Sports.
Betfred have two years remaining on their Super League title sponsorship agreement and have decided to increase their involvement in the game by becoming title partner of the top three tiers of the sport.
Speaking about the partnership, Betfred boss Fred Done, said: “Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1.”
