Goodison Park, one of the most atmospheric and historic stadiums in world football, is rightly talked about in glowing tones by Evertonians and away fans alike.
However the famous old venue could be closed within six years as the club presses on with ambitious plans for a new stadium to be built in Liverpool's docklands.
The cost of the stadium could exceed £500million and would hold around 52,000 supporters. A video detailing the proposed new stadium has been released sparking plenty of debate on social media and among Everton fan pages. The reaction so far seems to be largely positive. There is obvious reluctance to leave a stadium which holds so many memories but at the same time an acceptance that the club is missing out on the kind of commericial opportunities offered by hospitality.
Everton say the new ground will feature stands within a throw-in of the playing surface as they look to maintain the compact feel of Goodison. Liverpool's docks have become shorthand for the city's regeneration since the 1980s but there are still some areas ripe for redvelopment.
In a video, the Bramley Moore stadium hints at an intriguing mix between old and new. Standing close to the Mersey, the stadium marries sweeping lines with the kind of redbrick architecture rarely seen in new build arenas. A planning application is expected to be submitted before the end of the year and with planning likely to be approved for a development in an area of the city in need of investment, work could start in 2020 and would likely take three years to complete.
Goodison would be in use for the foreseeable future but it appears the stadium would be demolished to make way for a public space including a memorial to the stadium rather than sold off for housing.
Elements of the promotional video appear to take inspiration from other recent developments such as the see-through tunnel at Manchester City's Etihad Stadium and a steep bank of seating for 13,000 fans similar to that seen at Spurs' new stadium which was in itself copied from Borussia Dortmund.
Everton’s chief executive officer, Professor Denise Barrett-Baxendale, explained: “This is an incredibly important milestone for both the club and the city. It is first and foremost a stadium for football, for our passionate fans and for our players, a stadium that gives Everton a platform for growth both commercially and socially.
"But it is also a stadium for the entire city and a development that will deliver transformative benefits in terms of regeneration for the whole region.”