How Paul Jewell's Son Is Making Brighton The Kings Of The Transfer Window

Sam Jewell is the head of recruitment tasked with replacing Moises Caicedo
13:10, 14 Aug 2023

This isn’t just another praise piece about Brighton and Hove Albion being the kings of the transfer market. Okay, yes it is. But don’t go anywhere. This all ends with Paul Jewell. 

The £115 million sale of Moises Caicedo to Chelsea has seen the Seagulls turn a remarkable £111m profit on a player who only joined them two years ago. They’ve made over £2m for every single appearance the Ecuadorian has made for them and once again it is Todd Boehly’s Chelsea who are left bankrolling the south coast club. 

Last year the Blues signed Marc Cucurella for £63m and paid a world record fee of £16m for Graham Potter and his coaching staff. This year, the summer spending continued as Chelsea picked up Robert Sanchez for an initial £20m, a big fee given that he wasn’t Brighton’s number one, and now they’ve gone back in for Caicedo. 


Brighton have now made over £300m from player sales over the past three seasons, and almost £200m of that has come courtesy of the Stamford Bridge club. Boehly’s fascination with Brighton has seen the Seagulls rolling in profit, but the club have reinvested the money well and are now stronger than ever in the Premier League. 

Under Roberto De Zerbi, they’ve established themselves as European contenders and consistently replace their outgoing superstars with players of equal ability. Cucurella hasn’t been able to get a touch of the ball for Chelsea, and Brighton have replaced him with Pervis Estupinian, who has been brilliant ever since he joined from Villarreal.

Estupinian only cost Brighton £15m, and it is this sort of sensible investment that will see the Seagulls continue to stick around in the top half of the Premier League. You can guarantee that the man they’ve already selected to replace Caicedo, Lille midfielder Carlos Baleba, will also be a roaring success for a reported fee of €20m. 

It’s already been a comparatively lavish window for Brighton, but then again they can now afford it, thanks to Uncle Todd. Joao Pedro, Bart Verbruggen, Igor and Adrian Mazilu have all joined for a combined fee of around £60m, and they are expected to spend more over the coming weeks.


If you haven’t heard of three of those signings, that’s the entire point of their transfer policy. Unlike Chelsea, Brighton are a step ahead of the other Premier League clubs and their talented scouting network means that they can pluck gems from Europe or further afield, bypassing the Premier League premium. Caicedo is the perfect example of this having been bought for just £4m two seasons ago, but he won’t be the last player to turn Tony Bloom a healthy profit. 

That’s one arm of Brighton’s brilliant blueprint in the transfer window, but the other is their steely negotiations when it comes to selling a player. They always leave at the right time, and always for a vastly inflated fee. The latest example saw the Seagulls play Chelsea and Liverpool off against each other, adding £15m to Caicedo’s transfer fee in the process. 

They are never on the end of a bad deal, and are instead the beneficiaries of these inflated transfer prices. Southampton are also set to profit from this overspending, agreeing a £60m deal with Liverpool for Romeo Lavia after the Reds refused to pay the £50m asking price just last week. 

But back to Brighton, the club who are making massive profit on another wantaway star. Caicedo’s sale won’t stop them relentlessly marching forward. But what does former Wigan Athletic manager Paul Jewell have to do with it? 

Well, it’s his son Sam, who was appointed as Brighton’s head of recruitment earlier this year after spells scouting with Newport County and Swindon Town first led him to the Amex Stadium in 2016. It’s down to him and his scouts to uncover the next batch of hidden gems, and the club's recent record suggest there's only more of the same to come.

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