Premier League Champions Manchester City have announced a huge new £65million a year kit deal with Puma, starting from next season.
It means the end of the blues' partnership with Nike who have manufactured City's gear for the past few years.
The new deal has global implications as it will include all of the clubs owned by CFG including Girona, Melbourne City, Uruguay's Atletico Torque and newly acquired Chinese club, Sichuan Jiuniu.
While the new agreement is lucrative, it still falls short of Manchester United's current deal with adidas which began in 2015. Arsenal will also go to adidas next season a deal which is also believed to be more than City will command.
It means Puma will produce City's kit for the next 10 years and represents a significant upgarde on the £20million a season they received from Nike.
"Puma's partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition," said Bjørn Gulden, Puma's CEO.
"We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.
"We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team."
"This announcement marks the start of an exciting new chapter for City Football Group," added Ferran Soriano, CEO of City Football Group.
"Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.
"PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership."
While the deal has been rumoured for some time, it was only confirmed this morning with a "Big Cat spotted" video on Twitter which you can watch below.
