Nike have unveiled a brand new advert coming out in support of Raheem Sterling after he spoke out against the racist abuse he has received over the past few years in the media. The Manchester City winger who is sponsored by Nike, posted two Daily Mail articles on Instagram to compare how black players were reported compared to their white teammates.
He said the papers help to ‘fuel racism and aggressive behaviour’ and the post was put up after Chelsea fans were banned for screaming obscenities at the England man.
Nike have now released their latest advert on Instagram with a picture of Sterling’s face behind text that reads: “Speaking up doesn't always make life easier. But easy never changed anything.”
This is Nike’s follow up advert to the commendable campaign they ran with NFL quarter-back, Colin Kaepernick, who was a key figure in the anti-racism protest movement as several of his sporting teammates took a knee during the American national anthem.
Now Nike have once again come out in support of an athlete who has been suffering abuse and they must receive praise for yet another positive campaign. Sterling came back out today against Everton after starting on the bench and made an instant impact scoring a header off the bench to secure all three points for City and send them back to the top of the Premier League.
Manager Pep Guardiola has also come out in support of Sterling at full-time as he has handled the situation brilliantly. You can see the brilliant advert down below from Nike.
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