Follow The Sportsman on Facebook
Basketball  /

Sneakergate: Nike Stock Shares Plummet After Epic Zion Williamson Trainer Fail

How Costly Could Zion Williamson's Trainer Split Be For Nike?
How Costly Could Zion Williamson's Trainer Split Be For Nike?

Nike and basketball are inextricably linked. One goes in hand (or foot) with the other, although the major sports manufacturer were forced into 'damage control' mode after an incident involving one of their star clients caused their stock to fall.

Zion Williamson is one of the most highly rated talents in college basketball and all eyes were on him on Wednesday night. However, the trainer ('sneaker' to our American friends) he was wearing split in half after less than a minute of Duke University's clash with North Carolina.

Social media exploded with anger and questions as to how such a highly respected manufacturer of trainers could allow something to happen. The trainer in question sells for between $95-105 on the Nike website!

The 6-foot-7-inch Williamson, who is expected to be the top NBA Draft pick in 2019, was left floored as he went to turn before his trainer disintegrated. The 18-year-old suffered a mild sprain to his right knee as a result of the fall and missed Duke's subsequent 88-72 defeat to North Carolina - the result was a shock as Duke are the No.1 ranked team, whereas the victors are ranked 8th.

The fall-out from the game went well beyond the court however as Nike issued a statement:

We are obviously concerned and want to wish Zion a speedy recovery.

The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.

In the wake of the incident involving Williamson's trainer, Nike's sock dropped 1.41%, taking an eye-watering $1.46 billion of their market capitalisation since Wednesday's market closed.

Register with The Sportsman to personalise your news feed with your favourite sports and team.
Latest Basketball Articles
Bet Slip
Log In
Quick Deposit
Deposit Funds
Change Payment Method
Bet Placed
Retain Selections
Clear Slip
Free Bets
Bet Slip 0
| Join Now
Balance: £0.00
Log Out
The line, odds or availability of your selections has changed.
Remove All
Click a price to add a selection
To view multiples
Multiple options are restricted for the highlighted selections
The line, odds or availability of your selections has changed.
Accept Changes
Total Stake:
£ 0.00

Estimated Returns:
£ 0.00
£ Place Bet
Bet on Bet365 website
New To Bet365?
BET365 ACCOUNT? New Customer Offer
The Sportsman is an officially endorsed bet365 betting partner. All bets are placed securely via our API link-up with bet365 and no data or transactional information is sahred with or accessible by the sportsman.com. Bets are accepted in accordance with the operator's Rules and Terms and Conditions.