''Tears In My Eyes'' - Ajax Have Fans Crying With Beautiful Promo Film
In an age when promo videos in sport seem to feature all the same things ... super slow-motion replays, a dramatic shot of ball smashing into the net, star player looking to the heavens ... Ajax have served up an absolute masterpiece.
The Dutch team face a tough task to overturn a deficit 2-1 from the first leg of their Champions League clash with Real Madrid but before it, the club released this goosebump-inducing promo video which featured several of the club's young stars.
Ajax's youth system is of course legendary, continually producing world-class talent and is envied and copied around the world. And in a dig at their cashed-up opponents tonight, Ajax have played on the club's ability to foster talent from a young age.
The video from AjaxTV shows the players receiving messages of support from fans and family. Its documentary-like feel sets it apart from many of the videos produced by teams and has a cinematic quality which fans of all clubs have been enjoying today.
One comment said: "I almost want to become an Ajax supporter for this video alone. Just, damn. It was perfect."
Another fan said: "Our media team is so good. I still remember the 'we are back' video from the Europe league final, they are pure class."
"Goose bumps, again a sick movie," said another supporter on Twitter. "Tears in my eyes," wrote another.
Whether the video has the desired inspirational effect we will have to wait and see but we won't forget this beautifully shot mini-masterpiece.