Gone are the days when a home and away kit was enough for a football team.
Now we have third kits, summer training range, winter training range, Champions League training range. And that's even mentioning the many wonderful colours that goalkeepers find themselves draped in every season.
But the latest training range manufactured by New Balance for Liverpool has gone down like a lead balloon given that it's blue - just like the team from across Stanley Park.
Needless to say, Liverpool fans have not been impressed with this latest release and the comments have been pretty scathing. Of all the colours New Balance could have picked, why on earth did they go for blue?
"WTF" replied Simon Bullough on Twitter. And that was one of the more polite responses.
"We should never be in blue," wrote another. While "delete, delete" was an equally common reaction as the similarities with Everton proved too much to contemplate.
The club is understood to be in negotiations with New Balance about extending their kit deal but adidas and Nike are both keen on adding Jurgen Klopp's Premier League leaders to their stables. New Balance have done a pretty decent job with the Liverpool designs since replacing Warrior - a firm they also own. But fans of a certain age yearn for a return to adidas and their iconic kits of the 1980s and 1990s.
It could be a summer of major kit changes. Manchester City are set to ditch Nike in favour of Puma while Arsenal have already signed up with adidas from 2019/2020.
