Why you love adidas depends on how old you are. Run DMC captured the imagination of the 80s hip hop generation (Nike being relegated to Marty Mcfly’s nerdtastic time travel adventures), Madonna did her part and of course Lionel Messi has cemented adidas into the hearts of today’s pavement walkers.
The brand itself began 100 years ago with brothers Adolf and Rudolf. Their journey, and the journey of adidas’ special place in the hearts of millions, is documented here in 644 pages within Taschen’s The adidas Archive. Rudolf of course famously departed adidas and started Puma, but Adolf stuck with it, improving on his work by asking athletes to return their worn and used footwear to assess the damage and use the information to build better shoes. The result is that to this day athletes will return their shoes to adidas as a thank you.
Adolf never threw a returned shoe away, and a huge collection now makes up the adidas Archive - the same collection that photographers Christian Habermeier and Sebastian Jager have spent the last few years documenting.
This book is a must have for sneaker fans, covering adidas’s history through more than 350 pairs of shoes from the “adidas Archive”, including one-of-a-kind originals, vintage models, never-before-seen prototypes, designs from Stella McCartney and Yohji Yamamoto, plus the occasional roller-skate.