Privacy Policy

Privacy Policy


The Sportsman (hereafter referred to as ‘we’ and ‘us’) are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Policy and our website Terms and Conditions (which this Privacy Policy forms part of). We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. If you do not agree with this Privacy Policy, our Cookies Policy and/or our Terms and Conditions, please do not use or submit information to us via our website. This policy was last updated on 1st May 2018.

The Sportsman is not a bookmaker or gaming company but an affiliate to the sites we choose to promote. We are located in the UK and all our partner sites are UK licensed or licensed in a location where gambling is permitted.

Website Administration

Business Name: The Sportsman Communications Ltd
Address: 2nd Floor Queens House, 32-34 Queen Street, Manchester 
Post Code: M2 5HT
Country: England
Website URL:
Website Email:
Tel: 0161 507 9888

For the purpose of the data protection legislation (including the Data Protection Act 1998) the data controller is The Sportsman Communications Limited.

Information We Collect

We collect personal information about you when using this website. Some of the information we collect is directly given to us by you when registering a free account with The Sportsman. Other information is collected when you use our website and interact with our products and services. We never sell or give away this information.

Information we get from you

Some personal information is collected when you register a free account with The Sportsman. This is only gathered to allow you to sign back into the site when you return and also allow us to contact you about services on our site which you have expressed interest in and given consent to receive.

Information we get from your device

We collect information from your device when using our site. Examples of information we collect, but are not limited to, are IP address, device model, version, operating system, software version, preferred language and location data.

We also collect server logs information such as date and time of site use, app features or pages you view, site/app crashes and third-party sites or services used directly before visiting our site.

Publicly Available Information

Whenever we are required to assist with or settle any concerns, disputes or situations where extensive research has to be undertaken (e.g. when paying out jackpots of our free to play games), we may look at publicly available information about you such as social media accounts. Although this information is public, we remain mindful of your privacy and use it only as and where necessary for carrying out these checks.

Information We Get From Social Media

If you raise a concern or complaint through The Sportsman Facebook or Twitter accounts we do not store your username, however we may look at your Facebook or Twitter information to help resolve the concern or complaint.

We use information posted publicly on social media to help us understand how our customers interact with us and we use this information to help us improve our products and services to you. We do this in a way that does not identify you as an individual.

Providing Our Products And Services

There are certain things we have to do in order to be able to provide our products and services to you. We use your personal information to enable you to register a free account with The Sportsman, contact you about upcoming competitions and results and provide a high level of customer service.

We also use information we get from your device to help us to make decisions on how to improve our products and service to you, as well as ensuring you have the latest versions of our site and app.

Things We Do With Your Consent

We will only send you marketing related materials if you have given us consent to do so. Marketing related materials can extend from games promotions and results or just general information provided by The Sportsman. These will come in the form of emails, SMS or push notifications.

Where you have given your consent to receive communications from us, such communications may from time to time contain offers and marketing material from our partner bookmakers:

  • Betfred
  • Bet365
  • Ladbrokes
  • Paddy Power

How Long Do We Keep Your Information?

We will not hold your personal information for any longer than is necessary for functions on our website. We will review our databases on a periodic basis and shall delete data which we reasonably believe to be outdated, inaccurate, or no longer necessary. We reserve the right to contact users in respect of this process.

Security Of Personal Data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Inaccuracies In Personal Data

If you have registered a free account with The Sportsman, you have the right to edit your personal details at any time. It is best practice to keep your personal details as up to date as possible, as this helps us keep you updated with our latest products and services, and also gives us the best chance to contact you should we need to.

Accessing Your Personal Data

You have the right to request a copy of your personal information from us. To do this, you must contact us directly and we will need to perform data validity checks to clarify valid proof of identity. Please allow time for this process to be completed, however we aim for completion in the shortest time possible.

Your Right To Erasure

You have the right to request erasure of your personal data. This can be sometimes referred to as the ‘right to be forgotten’. To do this, you must contact us directly and we will need to perform data validity checks to clarify valid proof of identity. Please allow time for this process to be completed, however we aim for completion in the shortest time possible.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Conflict Resolution

We will endeavour to resolve disputes within 72 hours. If problems arise, users may contact us via the email stated on our Contact Us page here.

This Site Uses Cookies

In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

For further information on how we use cookies, please refer to our Cookie Policy which you can read here.

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