Arsenal fans have gone green with rage at the club's desperate attempt to shoe-horn the North London derby into a tweet promoting the new animated film, The Grinch.
The club's official Twitter account tweeted a short clip of the Christmas blockbuster with the tenuous link: "Getting ready for the North London Derby like..."
Supporters have not been slow to "@" Arsenal with their embarrassment at such a weak cross-promotion.
"What am I looking at," asks @Da_Mula8 while Arsenatic is a little more blunt: "Delete".
Other comments were equally damning: "Arsenal needs to hire @ASRomaEN" admin" suggested @ararsenal49.
@wood10_ was equally unhappy: "We're sponsored by the f--king Grinch. This club. delete immediately."
"Delete before anyone see" pleaded @BcfcPezza. "Why are you like this," asked @OJPrime13.
@JTug9 was perhaps the most upset: "What the actual fu-k is this? Are you taking the p-ss? We are a football club for f-cks sake".
Arsenal meet Tottenham on Sunday afternoon with the winner likely to move into the top four of the Premier League. Tottenham will go to the Emirates full of confidence after beating Inter Milan at Wembley earlier in the week.
As a dad of two under five boys I can confirm that The Grinch is an enjoyable Christmas watch, lovingly presented by Illumination, the studio which brought us the Despicable Me films as well as Sing and The Secret Life Of Pets. The voice of The Grinch is English actor Benedict Cumberbatch.
It's not the first time clubs have collaborated with films to gain some publicity. Manchester United stars have been used several times in movie promos down the years.
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