Buying gifts for the football fan in your life at Christmas used to be a pretty straightforward thing.
Replica shirts, sweatshirts, key rings and pens were all staples of club shops and offered solid choices.
But in today's crowded marketplace, souvenir shops have had to up their game and Christmastime offers clubs the chance to push boundaries with an increasingly diverse range of gift ideas. I decided to see which clubs were thinking outside the box this Christmas and to be honest, I wish I hadn't.
Club-branded Christmas jumpers are everywhere as are reindeers and penguins in mini kits. Oh and let's not get started on club branded snow globes. Here's a few of my favourites - and I use the term advisedly - which hopefully are not destined for my stocking on December 25.
Manchester City have gone through so many players in the past 10 years they've introduced a version of Guess Who. Probably don't ask "are they bald" as your first question. Meanwhile, at West Ham, a claret and blue themed version of Connect Four is sure to fly off the shelves.
The only time most civilized people buy Toblerones is when they're trying to use their currency in the duty-free shop before coming home. But Derby County have got their own branded Toblerone at an eye-watering price too.
Some pretty tasteful efforts can be found in this category, especially from Manchester United and Liverpool whose colours of red and white lend themselves to a Christmassy theme. But take a bow Arsenal - your festive Hawaiian shirts must rank as one of the greatest items of clothing ever to be produced. It looks like it's made of wrapping paper so is probably destined to be in in the bin by Boxing Day.
The less said about Wolves the better though. Their famous old gold and black colours may be distinctive and historic but on a Christmas jumper they look frankly appalling.
If you've seen any particularly stunning Christmas gift ideas in your club shop, please share them with @thesportsman on Twitter.