Lionel Messi, for all you do, this Bud’s for you. We’ve got to admit, it’s got a certain ring to it. And who wouldn’t want to toast the Barcelona genius, with his six Ballon d’Ors, 33 trophies, 700 goals, and refusal to put his beloved club through a nasty court case and staying put?
The genuine article has teamed-up with Budweiser, also known as, you’ve guessed it, the genuine article. This is a match made in marketing heaven.
Celebrating the majestic Messi's journey to the pinnacle of global football, the partnership kicks off with a new film, entitled ‘They Say’, which aims to inspire fans never to give up on greatness, by highlighting the struggles Messi has overcome in his career. The lesser known Lionel, if you will. Grab the popcorn and the Bud, of course.
There will also be a limited-edition Messi bottle (something he’s got bags of on the park!). Budweiser say it will celebrate the player’s core values and will be adorned with the words ‘‘life is about choices, sacrifices, determination and hard work”. The Messi mantra. A blueprint for life.
“I’m excited to partner with Budweiser to share my journey that was based on a determination to be the best player I can be,” said Messi.
“Day after day, year after year, it took sacrifice and hard work to reach my dreams. Hopefully fans around the world will find inspiration in my story to commit to their craft and never give up on greatness, no matter how hard the journey.”
Speaking about the partnership, Steve Arkley, Global VP, Budweiser, said: “Lionel Messi is a true icon and role model of his generation and for generations to come. His dedication and commitment to his craft reflect the same self-belief that has led Budweiser to become the King of Beers.
“We look forward to working together as partners to continue delivering on our ambition, reminding football fans worldwide that greatness is a journey that is worth the effort and determination.”
Lionel Messi, for all you do, this Bud’s for you. Cheers.
