Uefa have announced that they have signed a multi-year partnership with EA Sports, who will sponsor Uefa women’s football and the deal will see the Women’s Champions League added to FIFA 23 early next year.
The clubs competing in this season’s UWCL will be added to the game early in 2023 in EA’s further commitment to the women’s game.
The agreement follows EA Sports introducing the Barclays Women’s Super League and France’s Division 1 Feminine as the first female leagues to grace the iconic football title back in July. WSL star Sam Kerr of Chelsea was included on the cover of the latest game alongside France and Paris Saint-Germain forward Kylian Mbappe.
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“We are delighted to see the UEFA Women’s Champions League being integrated into EA Sports FIFA 23,” said Nadine Kessler, Chief of Women’s Football for UEFA. “It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success.”
Andrea Hoplain, Senior Vice President of Brand at EA Sports added: "We’re delighted to expand our partnership with UEFA, enabling fans to play with their favourite UEFA Women’s Champions League clubs in FIFA 23. EA SPORTS is at the epicentre of global football fandom and this partnership reinforces our dedication to showcase top talent from across the globe, our unrivalled authenticity, and our commitment to be change makers of the future of the sport."
EA Sports also unveiled their new 'Starting XI Fund', an Accelerator Fund for women’s football that is designed to grow the game moving forward. To jumpstart the fund, EA Sports has committed an $11m investment, which will incorporate in-game, league, club and athlete investments.
EA also announced that, beginning in 2023, it will fund a women’s football internship program with each new and existing women’s league partner, designed to inspire and empower young females from diverse backgrounds to become involved in the world of football.
