There's been a McFlurry of interest overnight in an eye-catching pink kit design from Chile.
As part of Chilean Primera Division club O'Higgins' sponsorship deal with fast food giants McDonald's, the shirt numbers take on the guise of the stringy, salty French Fries we all know and love. Some have even been dipped in ketchup for effect.
The eye-catching numbers were the talk of Twitter last night, elevating a low-wattage 2-1 game to a global audience. The design didn't inspire them to a win but this spike in publicity will surely see them on a lot of fans' radar in 2019.
It's a novel approach to brand tie-ins and a far cry from the regular tactic of having a sponsor's logo across the chest.
Overall, fans felt the kit was pretty bad idea but even the sternest critics had to applaud the ingenuity of the brand marketing team by making the most of the link-up with the global brand.
"O'Higgins debut their contender for ugliest kit of the season against Huachipato... featuring shirt numbers made from McDonald's chips dipped in ketchup..." wrote Matias Grez on Twitter.
FC Guru moaned: "This tweet may contain shocking images! Chilean club O’Higgins has been the victim of (by far) the worst sponsorships deal in the history of sponsorships. Being sponsored by McDonald's the numbers on the back of the kits are fries... Anyone fancies a McDonalds now?"
Jose Munoz scored first for the visitors but Cris Martinez and Anthony Blondell scored after the break to seal a comeback victory.
Garish pink 👌
Super Cerdo 🐷
French fries numbering with ketchup 🍅
A carton of french fries 🍟
