The release of a new England kit is always a big deal, especially in a World Cup year.
But these England home and away kits are different. They've been designed exclusively for the Women's World Cup and their release has been greeted enthusiastically by fans.
It's the first time that the Lionesses have been assigned a kit which is markedly different to their male counterparts and hints at a growing interest in the competition in France this summer.
The away shirt has been especially well received. Its deep red colour features the St George's Cross and the attention to detail doesn't stop there. A floral design is incorporated into the socks.
“It’s the first time our women’s team have had their own unique and exclusive kits," explained Baroness Sue Campbell, The FA’s director of women’s football. "This is a real marker of progress and an indicator of how much the profile of the women’s game has grown in this country. We are all looking forward to the World Cup and I know the players can’t wait to wear the new kits.”
Such has been the interest in the new kits, Nike have been asked whether they are going to produce men's fit versions of the shirt - something that would have been unheard of five years ago. Adidas are also being urged by fans to produce unisex versions of the shirts.
It is not just England who have made waves with their World Cup kits. Nike has resurrected a vintage 'paintbrush' design on the Australia kit and the Germany design looks amazing - an updated version of a classic made famous during the World Cup of 1990.
