NFL Announce Three-Year Broadcast Partnership With ITV

The deal will see ITV show the Super Bowl in February, along with two of the three London-based matches
10:51, 17 Aug 2022

The NFL have announced that they have signed a three-year deal with UK and Irish broadcaster ITV to offer coverage on free-to-air television.

The partnership will see ITV broadcast the season’s showpiece, Super Bowl LVII, live from Glendale, Arizona on Sunday 12 February. They will also show two of the three NFL matches being held in London. 

The New York Giants will face the Green Bay Packers at Tottenham Hotspur Stadium on Sunday October 9, kicking off at 2.30pm UK time, before the Jacksonville Jaguars host the Denver Broncos at Wembley Stadium on Sunday, October 30, kicking off at 1.30pm UK time.


Sports broadcaster and Sports Presenter of the Year Laura Woods will lead the coverage and she will be anchoring the new shows alongside award-winning analysts Osi Umeniyora, a two-time Super Bowl winner, and Jason Bell.

The new show will launch on Friday 9 September and it will kick-start a weekly series of hour-long shows that will air at 11:30pm.

"I've been a fan of the NFL for many years, so, with the new season just weeks away, I'm thrilled to be part of the team that will bring ITV viewers its best action and biggest stories each week,” said Wood.

"We have seen the NFL grow to a level I could never have imagined from when I played here for the Giants in 2007," said Umenyiora. "This new partnership can see us bringing the sport to an even broader audience. We have felt so embraced by British fans and we are excited that they will be able to watch us on ITV."

Bell added: "I can't believe the growth of the NFL, not only in the UK but globally, and I'm so grateful to be at the forefront of that. I can't wait to expand the NFL audience with the new team at ITV. Osi and I are excited to be working with Laura and I know that our passion and energy will be exactly what existing NFL followers expect from us, as well as opening the eyes of new fans."

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