Scandinavian fashion is generally known for its paired back, minimalistic style but Swedish sock label Happy Socks has helped change the perception.
Now, the humble sock is something of a fashion statement in itself, with its bright and colourful designs a nice accompaniment to your outfit.
Started in Sweden more than 10 years ago by Mikael Söderlindh, an advertising executive, and Viktor Tell, an illustrator and graphic designer, the pair came up with the idea of colourful, printed socks designed to add something extra to your wardrobe.
After quickly building a fanbase that has included collaborations with Pharrell and Adidas, the label has recently introduced a sports line that will get you noticed in the gym or on the running track.
The athletic sock collection offers comfort and style with bright, athletic socks which will showcase your style.
With many designs to choose from, including palm tree prints, stripes, zig-zags, bold dots and unique prints, there is nobody else creating feet warmers as fun and exciting as Happy Socks.