Think ‘mean’ and ‘green’ and you might picture The Incredible Hulk tearing through Manhattan in a bid to save the world in The Avengers, but for 2021 ‘Mean Green’ is all about Nike’s efforts to save the planet with the brand launching an incredible eco-friendly pair of sneakers early this year.
They’re really doing their bit with this latest OG Challenger model. The sportswear giants have used at least 20% recycled waste in the creation of their latest kicks, with a new take on their retro trainer which is sat on a speckled outsole made from 15% Nike Grind rubber.
Boasting a vibrant green upper and white laces, the Nike Swoosh and heel tab appear bold in black while the panelling on the tongue and inner wall comes in grey. The fluorescent insoles are just as eye-catching for the wearer who’ll look sharp whilst knowing their kicks have been made with the environment at the forefront of Nike’s thinking.
“One of our biggest steps on our journey to zero carbon and zero waste is in choosing our materials because they account for more than 70% of any product's footprint,” Nike say on their website. “By reusing existing plastics, yarns and textiles, we significantly reduce our emissions.
“Nike’s mission as a brand is to bring inspiration and innovation to every athlete in the world. Our purpose is to unite the world through sport to help create a healthy planet, active communities and an equal playing field for all. We do that by building creative and diverse global teams, making a positive impact in the communities where we live and work, and by making products responsibly and more sustainably.”
Nike’s Challenger OG “Mean Greens” are expected to drop early 2021 and will retail at £65 on the Nike webstore.