Adidas has opened the doors of its new Oxford Street flagship, combining digital innovation with a unique shopper experience.
Focusing on in-store experts this new hub will nurture the creative spirit of London.
The new store design boasts bespoke innovations - the Adidas app provides a ‘Bring It to Me’ feature using in-store geolocation tracking for an uninterrupted browsing experience.
Shoppers can scan products, check stock, request their size and purchase on the spot as they shop without the need for queues or designated collection spaces.
Trainer fans will be able to book in reminders for upcoming releases by interacting with a Hype Wall digital display.
The store becomes an immersive environment with LED screens and lighting and the innovative MakerLab offers customisation of your new purchases, helping to bring creativity back to Oxford Street.
The store also includes exclusive Adidas LDN products only available in the Oxford Street store and a fantastic Union Jack installation made from 1,000 national flags celebrating the ‘city of a thousand nations’ is a cool addition.
Make sure you check it out next time you’re in the capital!