ASICS Join Forces With Kiko Kostadinov For Cool Collaboration

The brand has built a cult following and now appeals to sport fans
15:27, 18 Oct 2019

Based in London, Bulgarian designer Kiki Kostadinov is a busy man.

Creative director of his eponymous label - as well as outerwear British label Mackintosh - the designer is continuing his partnership with ASICS as he applies his high fashion design aesthetics to the Japanese sports brand.

Kostadinov has built up a cult following and is now appealing to sports fans looking for something a little more exciting and dynamic to wear on the urban streets.

The outcome? A dark, meticulous and technical approach being incorporated into the collections inspired by 60s dystopian thrillers and the costume design of that era. 

The GEL-NEPXA is a new style of silhouette not yet seen in the collaboration. 

Available in Roselle and Black, the over-the-ankle sneaker uses flytefoam technology with a breathable upper and translucent mesh.

The adjustable ribbed ankle strap provides security and comfort and we’re big fans here at The Sportsman.

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