Coinciding with the 60th anniversary of the legendary Motown record label in Detroit, Michigan, urban street fashion label Carhartt WIP is celebrating the iconic music brand with a new 13-piece capsule collection.
A roster that saw Diana Ross and the Supremes, The Four Tops, Stevie Wonder, The Jackson 5, and Marvin Gaye all passing through the hallowed doors of Motown’s humble two-story house-turned-recording studio went down as one of the greatest stables in music history.
The label changed the face of American music, and its influence can still be felt throughout popular culture today.
Inspired by the imagery found within Motown's archive and back-catalogue, the new capsule collection includes a series of graphic t-shirts and hoodies paying tribute to other aspects of Motown’s history. It includes the multiple sub-labels, as well as the 1970 album 'A Pocket Full of Miracles' by Smokey Robinson and the Miracles.
An event at the Museum of Contemporary Art will see a live performance from Martha Reeves and the Vandellas, and this month’s Carhartt WIP Radio show will see renowned DJ Moodymann spinning his favourite Motown classics
Motown x Carhartt WIP: www.carhartt-wip.com