Fred Perry Is A Miracle Of Making Changes Without Making Mistakes

That the brand has remained huge and relevant is beyond debate
19:00, 07 Mar 2020

The world has long been divided into those who prefer their Fred Perry, polo top button done up and those who favour the more relaxed approach. A rigid adherence to ancient rules means, for many, no room is ever hot enough for the descent into chaos represented by the release of that button. For others, the polo is a casual top and those collars can flap free. No judgments here. 

That the brand has remained huge and relevant is beyond debate. Fred Perry is a miracle of making changes without making mistakes. Always moving on, always working on variations and collaborations but always remaining close to its roots. From endless Mod revivals, 90s Britpop to the Subculture gigs, the brand manages to be entirely current and fully heritage. The polo shirt is a go-to for every man – the sartorial equivalent of a pint of a full English, a comforting staple that worked for our fathers and will work for our sons. Our picks highlight the new pieces pushing the brand and its core customers outside the comfort zone (but never wandering off into the wilderness). If you’re going to experiment, this is the brand to experiment with…

Oh and if you really pressed us – we’d say done up. 

Fishtail Parka £250 

This is how you keep a heritage brand fresh. They’ve transformed this mod-esque classic and it just looks like a proper head-turner. 

SM Insta Fred Perry Parkajpg

Contrast check panel shirt £90

This slightly “challenging” patchwork business is going to be big later in 2020. It take a big of a deep breath but don’t blink or apologise and it will work. It’s still a Fred Perry.

SM Insta Fred Perry Panel Shirtjpg

Five-colour gingham shirt £90

This finely checked button-down comes in tow variants and will look fantastic under a simple bomber jacket.

SM Insta Fred Perry Gingham Shirtjpg

Lightweight Harrington Jacket £175

This is a new, lighter spin on the classic Harrington. Great for layering under something heavier right now and perfect for when the weather warms.

SM Insta Fred Perry Harrington Jacketjpg

Stripe Crew Neck Jumper £130

Just a very, very cool jumper. Slim fitting, lovely stripes and wearable with almost anything.


SM Insta Fred Perry Crew Neck Jumperjpg
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