Helly Hansen Right On Retro Trend With Winter Waterproofs

Norwegian brand has been producing the goods for 140 years
14:13, 30 Sep 2019

Helly Hansen has long been developing professional apparel which helps deal with some of the world’s harshest winter environments. Even that swirling Manchester rain.

Founded in Norway in 1877, their innovation produced some of the world’s first waterproof clothing over 140 years ago.

It seems 2019 is all about the not-so-distant retro and Helly Hansen are right on trend.

For Autumn/Winter 2019, the outdoor brand is celebrating reviving its 90s-inspired Heritage collection.

The Limited Edition range recreates some of Helly Hansen’s most iconic designs throughout history with puffer jackets, rain jackets, authentic insulators and ski apparel, all adorned with the original Equipe logo.

So whether you’re climbing a mountain or going out to Christmas parties on those cold December nights, you’ll be equipped and look the part at the same time.

“We recognise the impact our apparel has had on both ski enthusiasts and fashion-focused consumers throughout the years,” said Kristoffer Ulriksen, category managing director for Urban at Helly Hansen.

“The Heritage collection is a way for us to celebrate our history of style and technology while bringing fresh designs to classic apparel.” 

One of the highlights of the collection includes the Heritage Ski Suit which includes a packable hood, zipper hand pockets, adjustable wrist and ankle cuffs, ventilation zippers and enough 90s style to truly take its wearer back in time. 

www.hellyhansen.com

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