Anybody visiting the O2 in Greenwich for a concert may want to spend a few minutes browsing Oxygen and Up, where shopping has become a big part of the famous entertainment complex.
Renowned sportswear label New Balance is opening a new store there this month.
Celebrated for its blend of function and fashion among its products, New Balance will stock footwear for running, training, walking, lifestyle and casual.
Also, there are shirts, jackets, hoodies, sweatshirts, shorts, sweatpants and accessories for both men and women who share a passion for sports.
The best bit? It’s all available for up to 70% off the usual price.
With new stores also including Nike and Adidas, the outlets are an ideal shopping destination for those serious about their sports.
Other attractions at the Icon include a climbing experience across the famous roof and the Oxygen Freejumping trampoline park.
If your friends or other half aren’t the sporty type, don’t worry as there is always Cineworld, London’s largest cinema with 19 screens, Hollywood Bowl and over 30 bars and restaurants.