To appreciate 90s style, you have to understand the 80s and the ‘Look at me everyone!’ fashion that dominated the decade. It was fun, it was brash, but with everyone living out their own personal MTV music video, it was all wafer thin.
By the time the 90s rolled around the world had tired of their Max Headroom induced headaches and everything suddenly got very serious. Duran Duran stepped aside for Nirvana, Nelson Mandela blinked his way into the sunshine and Gordon Gecko was replaced by the new master’s of money - professional American basketball players. It was a new world, and it needed a new wardrobe. Step up and take a bow, Oakley.
ESPN’s Chicago Bulls biopic, The Last Dance, was dripping with 90s fashion, and nowhere more apparent than the Oakley sunglasses worn by Michael Jordan, Scottie Pippen and Dennis Rodman.
The Eye Jacket and M Frame were the perfect accessory for the new face of sport: intelligent, cool and business at all times. They set the tone, and while The Last Dance may have finished, the Eye Jacket Redux and the M2 are back as this 2020’s must-have summer items; perfect for sport and ideal for kicking back at the weekend. Enjoy.