Puma has teamed up with French high-fashion label Balmain in a new collection released in conjunction with the model of the moment Cara Delevingne.
The Puma v Balmain range is inspired by boxing and designed to support those fighting a good fight.
With a new interactive campaign to support the collection, the Puma x Balmain created with Cara Delevingne is all about defending everyone’s right to be themselves. The powerful, boxing-inspired, interactive campaign focuses on real-life stories of people who are fighting today's good fights and those bravely taking a stand for what they believe in.
Olivier Rousteing, the Creative Director of Balmain, is a massive fan of boxing and, with this in mind, he has created the 35-piece collection.
The campaign highlights a diverse group of individuals from a wide range of fields including art, sport, music, dance, academia and literature, with each having an inspiring story to share.