Let’s be honest, they look the business but unless your surname’s Southgate, how relevant is a three-piece suit anymore? Like the hat of the fifties, the suit has slowly moved from an everyday item to something you hire for weddings, and Savile Row has shifted from the ultimate destination for a man with ambition, to somewhere to take a selfie while on a tourist jaunt around London.
Essential clothing today is far more focused on functionality and diversity, items that work just as well in the pub as they do at Sunday lunch with your mum or a lazy afternoon walk with the other half. It’s about looking good, and feeling comfortable, adapting traditional sportswear for today’s everyday requirements, and the suit, sadly, is not part of the wardrobe. But that’s not to mean we don’t want quality.
Attention to detail, good craftsmanship and the right attitude are still high on our requirements from any brand and Richard James London are one tailor who are not just moving with the times, they are leading the charge.
The name is pure Savile Row. Richard James barged his way into the street in the nineties, setting up home at Number 37a and driving a new wave of brave, bold bespoke fashion that saw the likes of Daniel Craig, Tom Cruise and Tinie Tempah stepping through the doors. And it’s that same ‘Two-fingers to the establishment’ attitude that sees the launch of the Richard James London sportswear-focused line.
Full of life and colour, the range comes in three categories, Voyage (bomber jackets, blazers, shirts and knitwear), Active (T-shirts, running shorts, hoodies) and Core (year round clothing from cotton jersey tees, polo shirts and chinos). And in keeping with our modern needs of constantly evolving designs, Richard James London have abandoned the traditional collection model for bi-monthly drops, ensuring a constantly revolving line of interchangeable sport and casual wear pieces. Perfect