The Kids Have Grown Up: Sneakersnstuff And New Balance Deliver 577SKS Collaboration

Release celebrates 20th anniversary of Swedish store
09:59, 23 Aug 2019

This season, sneaker specialists New Balance is collaborating with online sneaker destination Sneakersntuff to celebrate the 20th anniversary of the iconic 577. The limited-edition ‘Grown Up' 577SKS is aimed squarely at the adults-who-where-once-kids that grew up alongside the website and have always seen it as the go-to destination for global sneaker lovers. 

Notable features of the Grown UP 577 include a durable XAR-1000 rubber outsole for cushioning and stability. For those of you who want to know what’s under the hood, there’s a supple pigskin suede upper, leather tongue, and lightweight TPU heel stabilizer. For those of you who don’t care that much, but want to make sure they are still made in England, rest assured, they are (Flimby, Cumbria to be precise).   

Started in 1999 by two Swedish friends who turned their sneaker collection into an online retail store, Sneakersnstuff is known for its hard to find styles and exclusive collaborations including New Balance and Puma. The campaign launching the exclusive 577SKS style includes workers at Sneakersnstuff stores in London, Paris and Berlin who have ‘grown up’ with the company and New Balance. 

Buy it: Sneakersnstuff x New Balance 577, £129, Sneakersnstuff.com

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