These are Timberlands, but not as you know them. The rugged yet stylish go anywhere brand has thrown itself into the 2020s with the brand spanking new TrueCloud, and these are nothing like the products we have seen come out of the Timberland range since its launch back in 1928. The Boston-based footwear giants have released a new trainer made completely out of renewable and recycled materials. This is a green trainer made for the outdoors.
Made from natural wool, the shoe is not only hypoallergenic but a renewable natural material that can keep you cool or warm, depending on what the weather is like. The lining is where things get seriously clever - it begins with wood pulp from eucalyptus trees that are responsibly sourced, which is then combined with excess cotton that would have otherwise gone to waste. The inner material when finished is made up of 30% recycled cotton and 70% eucalyptus tree wood pulp.
The environment, and our protection of it, must be at the forefront of everything we do and everything we purchase, so this is a welcome step forward from one of the leading brands in the world of footwear. One more thing about the production of these belters, they are made using 95% less water than traditional cotton fabric. Oh and the laces are 100% recycled. Amazing.
Lightweight, comfortable and stylish, the TrueCloud covers the holy trinity when it comes to shoe production. The comfort is created by a ground-contact midsole of EVA-blend foam for high-rebound cushioning, while the colouring is superb. Classic wool grey, with a stunning orange inner, a shoe that is good for the planet and looks this good is a winning combination.
The Timberland TrueCloud retails at £120 and is available here.